Acceptance of WhatsApp social media platform for learning in Nigeria: A test of unified theory of acceptance and use of technology

The study tested the efficacy of unified theory acceptance and use technology (UTAUT) for explaining rationale WhatsApp social media platform learning among students public private universities in Nigeria. To achieve goal study, a cross-sectional survey research method was employed. A questionnaire deployed data collection. sample drawn from undergraduate two different universities. gathered subjected to structural equation modeling analysis using AMOS statistical package. Prior that, series analysis, such as descriptive (mean standard deviation), inferential factor ascertain dimensionality computed. also established construct, content, discriminant convergent validity. It determined internal consistency all variables study. All hypotheses generated analyzed by checking effect size independent on dependent variable findings model showed that fit total variance explained 61% almost statistically directly influence process with exception effort expectancy negative student behavioral intention towards learning. have implication students, teachers administrators higher institution Furthermore, finding equally provide evident empirical strength UTAUT adoption teaching 21<sup>st</sup> century learners.